The "W" word in question is a part of a well-documented, common-usage term that has been kicking around pretty much ever since the first social sites showed up, almost a decade ago. Sorry if it's against your policy to use it, but I promise not to sling it around too freely.
Besides, it's in the bible. So I don't worry too much about using it.
I'll assume you realize that last line was a joke.
